Assoc.prof. Bistra Vassileva
Director of the Centre
Assoc.prof. Bistra Vassileva, PhD has been working in the field of marketing more than 20 years. Her professional experience covers the following areas: Marketing Research, Marketing Communications, TQM, International Marketing, Marketing Management and Interactive Marketing. During the last few years her scientific interests comprise marketing analytics, data science, and nonlinear dynamics of complex systems. She managed more than 15 projects with international funding and has over 70 scientific publications. Member of CIM, ESOMAR,and ECDN.