Brand Idea is an annual competition for creative and innovative ideas, developed in two directions:

  • Brand Idea Accelerator – Presentation of projects for alternative advertising campaigns with an upcoming realisation, developed by students.
  • Brand Idea Hackathon – Real cases will be solved by students in the frames of the competition days. The contractors are representatives of successful business organisations, so the winner will have the chance to work together with the sponsor and the opportunity for a future realisation.